About This Blog

(Baby)Stepping Into The Blogosphere

Posted on July 17, 2009. Filed under: About This Blog | Tags: blog book, blogs, Communications Strategy, content strategy, Huffington Post Complete Guide to Blogging, Strategic Communications, The Communications Strategist |

Welcome to the Communications Strategist: A new source of ideas for creating communications strategies and tactics that can help you get the results you want, and maybe even more. The scope will include the traditional (such as print, which does still exist, at least for the moment, and the 4P’s of the marketing mix), current online practice (web design, usability, content strategy, social media, etc.) and emerging trends (web 3.0, web 4.0 and whatever else comes up).

FYI, part of the impetus behind this blog is my current status of being, ahem, between jobs.  Now, with extra time on my hands, I have been doing more reading than usual, to include poring through many articles, books, web sites and blogs relating to trends and practices in marketing and communications. I’ve also been networking a heck of a lot, and that often includes attending meetings for local groups that have something to do with communications, especially social media, as well as assorted other web-centric topics. I am constantly learning new things that I’d like to share, hence this blog.

Of course, as anyone who knows me well would expect, I did some research about blogging prior to making this first post. I figured it would be good to get a grip on the basics, and as it turns out, that’s all you need to know to get rolling in the blogosphere.

My main reference thus far has been the Huffington Post Complete Guide to Blogging.  I  recommend this book to other budding bloggers because it’s a pretty breezy read and it does a decent job of covering what goes into creating, maintaining and promoting a blog. So you know, the HuffPost guide  doesn’t really delve into nitty gritty how-to nuts and bolts details (refer to titles in the “For Dummies” series for that kind of thing).  Still the tone of the text conveys genuine enthusiasm and passion for blogging as do many sidebar comments by successful bloggers. I got a real sense of the satisfactions and benefits that can be derived from writing a blog. Also, one of the big things with having a blog is to be personable and write in your own voice. Easy to say but what does that mean? By including numerous sample blog posts The Huffington Post Complete Guide To Blogging  shows, not simply tells, how that may be accomplished. I am still learning the blog-speak part. It’s a work in progress here.

–  Deni Kasrel