Best practices
Clara Shih On Ambient Intimacy and Appvertising
Posted on October 5, 2010. Filed under: Best practices, Social Media | Tags: advertising, ambient intimacy, appvertising, best practices, book, branding, Business Strategy, Clara Shih, customer engagement, cyberbranding, Internet, marketing, online community, online marketing, reference, small business, social business, Social Media, social networking, Social Networks, sociology of social media, The Facebook Era, web, web marketing |
If you want to know how tapping into social networks can help your business, then touch base with Clara Shih. After all, she wrote The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate (2nd Edition), which is chock full of case studies and practical information for creating strategies and tactics to help [...]
Read Full Post | Make a Comment ( None so far )Business Podcasting Tips From Toby Bloomberg of Diva Marketing Talks
Posted on August 9, 2010. Filed under: Best practices, Marketing and Public Relations, Social Media | Tags: audio, best practices, blog, brand, broadcasting, Diva Marketing Talks, marketing, niche content, podcast, podcasting, podcasting tips, PR, public relations, RSS, Social Media, streaming content, Toby Bloomberg |
Podcasting offers an easy way to be heard in the marketplace. It’s on-demand subscription-based audio content that lets you grab someone’s ear. Of course holding onto that ear takes finesse. Just spouting marketing messages doesn’t cut it. Then it’s an infomercial, and who’s going to subscribe to that? You must make it worth someone’s while [...]
Read Full Post | Make a Comment ( 1 so far )Nestle Facebook Lesson In Social Media Disengagement
Posted on April 22, 2010. Filed under: Best practices, Social Media | Tags: bad form, bad manners, bad moderation, bad PR, customer service, Facebook, Nestle facebook, nestle facebook fisaco, poor interaction with the public, PR fiasco, Social Media, social media disengagement, Social Networks |
The two-way street of social media offers a more personable way to engage with audiences than traditional marketing avenues. People can leave comments on your blog, Facebook fan page or Twitter account and you can respond in kind. It’s a great way to build brand affinity. Consumers have a voice in your online space. This [...]
Read Full Post | Make a Comment ( 4 so far )Maximize Your SEO: Grab It By The Long Tail
Posted on February 22, 2010. Filed under: Best practices, Search Engine Optimization | Tags: average length of search query, keyword, keyword strategy, long tail, online search, optimum length of search term query, Search Engine Optimization, search term, SEO, SEO strategy, SEO tactic, targeted web search, web, web statistic |
If you’re hip to search engine optimization (SEO) then you know the importance keywords play in the process. You think about things like keyword density – a ratio representing total number of words on a page divided by the number of times a given keyword (a word or phrase someone types into a search box) [...]
Read Full Post | Make a Comment ( 4 so far )Should Employers Ban Personal Use of Social Media While On the Job?
Posted on October 22, 2009. Filed under: Best practices, Social Media | Tags: ban social media, blogging, blogs, business policy, conflict of interest, corporate social media policy, employee policy, Facebook, fear of social media, guidelines, MySpace, prohibit on the job, reputation management, Social Media, social media ban, social media best practices, social media risk, social media training, Social Networks, Twitter |
Did you know more companies are banning employees from using social networks while on the job? Oh, really? Not one tweet, or a single Facebook comment all the live-long workday? Surely some folks will go into withdrawal. That stuff is addictive, you know. Meantime, Iran tried to ban use of social media, and that didn’t [...]
Read Full Post | Make a Comment ( 5 so far )Book Review: The New Community Rules, Marketing On The Social Web
Posted on September 18, 2009. Filed under: Best practices, Books, Social Media | Tags: book about social media, delicious.com, digg, Facebook, LinkedIn, Mahalo, Mashable, mixx, MySpace, reddit, Social Media, social media guidebook, Social Networks, sphinn, StumbleUpon, Tamar Weinberg, The New Community Rules: Marketing On The Social Web, Tip'd, Twitter, Web 2.0, web 2.0 books |
There’s debate about whether anyone can be deemed a social media expert because the field is relatively new, and continues to evolve so rapidly, that it’s too soon for anyone to claim that label. Well, if you go by what’s currently happening in the social media sphere, Tamar Weinberg is an expert. Steeped in social [...]
Read Full Post | Make a Comment ( None so far )Report Reveals How Top Brands Succeed With Social Media
Posted on July 26, 2009. Filed under: Best practices, Social Media | Tags: Altimeter Group, Communications Strategy, Engagementdb, making money with social media, social media best practices, social media profit, social media strategy, top brands, Wetpaint |
It’s easy to get in the social media game. Set up an account, post some content, and there you go. Sure, it’s more complicated than that. Still, ultimately, the big question many companies what to know is if the investment into social media has a real impact on its brand and does that impact lead [...]
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How To Create A Winning Corporate Social Media Policy
Posted on August 26, 2009. Filed under: Social Media, Best practices, Blogs/Blogging | Tags: blog comments, blog content, blogging, conflict of interest, corporate social media policy, employee policy, Facebook, fear of social media, guidelines, MySpace, online identity, Social Media, social media risk, social media training, Twitter, YouTube |
Nearly every day there’s another research report raving about how corporations are getting into social media. One study — Social Media: Embracing the Opportunities, Averting the Risk — dares to be different. Yes, it includes those juicy numbers that gets everyone all exercised about the speed at which social media acceptance is accelerating. But then [...]
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