Communications Strategy
Posted on April 6, 2010. Filed under: Communications Strategy | Tags: brand, branding, communication, competitive analysis, content, content analysis, content audit, content strategy, editorial strategy, engage your audience, marketing communications, message map, messaging, podcast, point of differentiation, text, user-friendly, Video, web, web site, web strategy, website |
Tell me if you’ve heard this before: Content is king. It’s a popular catch-phrase of many a marketer. But how many actually practice what they preach? Talking the talk and walking the walk are two different things. From what I can tell, there’s a heck of a lot more talking than walking. Generic content abounds [...]
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Posted on January 28, 2010. Filed under: Communications Strategy, Video | Tags: broadcast, business video, Communications Strategy, corporate video, D4 Creative, D4 Digital, how to make engaging video, Melissa Shusterman, messaging, professional video, Strategic Communications, Video, video vs. TV commercial, webisode, YouTube |
If a picture is worth a thousand words, how much is a video on your website worth? Plenty more. Or a lot less. It depends on the video. And the website. If you’re an individual “citizen” blogger, you may be fine with something that has a homemade look. People will often give you a pass. [...]
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Posted on January 19, 2010. Filed under: Communications Strategy, Trends | Tags: 2010, augmented reality, Autom Tagsa, brand strategy, Business Strategy, Communications Strategy, community building, corporate authenticity, file sharing, Google real-time search, integrity profile, interactive device, Jason Spector, marketing, Microsoft, Mobile Technology, online advertising, real-time, real-time search, social media dashboard, social trends, Strategic Communications, synthesis, transparency, Trends, Twitter |
January is prime time for crystal ball gazing. You know, looking into the future. And while we can’t predict all that’s yet to come, we can expect exciting times ahead. My previous post, Communications Trends For 2010 (Part 1), featured forecasts from several individuals whose ideas and opinions I greatly admire. They’re all deep thinkers [...]
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Posted on January 4, 2010. Filed under: Communications Strategy, Marketing and Public Relations, Social Media | Tags: B2B, B2C, benchmarking, Business Strategy, communications, consumer use of social media, corporate culture, corporate use of social media, cost of social media, human side of social media, marketing, marketing report, MarketingProfs, metrics, PR, real cost, research, social influence, Social Media, social media budget, social media marketing survey, Social Networks, social technology, Strategic Communications, strategy, tactics, The State of Social Media Marketing |
With so many social media tools and tactics to choose from how do you know what’s best to promote your brand? You’re not looking to simply follow the hype, right? Better to go with well-researched data regarding the reality of the many social media options. Learn about true-life success stories (and failures, to avoid making [...]
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Posted on November 7, 2009. Filed under: Books, Business Strategy, Communications Strategy | Tags: advertising, book review, brand, brand assets, branding, business, business book, buzz, communications, Communications Strategy, consumer marketing, digital marketing, Internet, marketing, mass media, media format, Mitch Joel, monetize new media, new business channel, new market dynamics, new media, online word of mouth, opportunity, podcamp, podcast, Six Pixels of Separation, Social Media, social network, Social Networks, Strategic Communications, traditional media, Twist Image, Twitter, YouTube |
In Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel recounts the tale of how in the 1500s the Spanish explorer Hernando Cortez captained 11 ships carrying more than 500 soldiers to Mexico on a mission to conquer the Aztecs. Many fell ill along the way and others were intimidated [...]
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Posted on October 8, 2009. Filed under: Communications Strategy, Social Media | Tags: business, communication, free, Global Creative Economy Convergence Summit 2009, HARO, Help A Reporter Out, innovation, Innovation Philadelphia, marketing, Peter Shankman, Poken, PR, PR stunt, presentation technique, public relations, relevant, selling through social media, Social Media, Social Networks, Strategic Communications, transparency, trust agent |
If you’re giving a presentation and want the audience to hang on your every word here’s a tip: Announce you’ll give away free stuff to people who answer questions correctly during your talk. Trust me, it works like a charm. I saw it in action during Peter Shankman’s keynote address at the Global Creative Economy [...]
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Posted on October 7, 2009. Filed under: Communications Strategy, Events | Tags: Cool Cities, creative cities, creative spark, Elizabeth Gilbert, entrepreneurship, Global Creative Economy Convergence Summit 2009, ideation, innovation, inspiration, marketing trends, mobile marketing, Mobile Technology, mobile web design, Peter Kageyama, productive conflict, Randall Kempner, value creation |
This same time last year our nation was reeling from a financial system in freefall. We’re still in recovery mode, however, if necessity is indeed the mother of invention, then the situation will ultimately spur a windfall of ingenuity. Such was the spirit of the Global Creative Economy Convergence Summit 2009, held earlier this week [...]
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Posted on September 24, 2009. Filed under: Communications Strategy, Twitter | Tags: best practices Twitter, contagious idea, Dan Zarrella, etiquette, Fast Company, how to get retweeted, innovation, most retweeted words, report, retweet, RT, science, Social Media, social media strategy, Social Networks, the science of retweets, Twitter, Twitter Power, viral idea, virtual, why people retweet, word of mouth marketing |
Have you noticed that more people are including “please retweet” in Twitter messages? This is interesting because in certain circles it’s considered bad Twetiquette (boorish) to request a retweet. Joel Comm in his bestselling book Twitter Power: How to Dominate Your Market One Tweet at a Time writes: “While you can ask specifically for retweets [...]
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Posted on August 30, 2009. Filed under: Communications Strategy, Marketing and Public Relations | Tags: branding, communications, Communications Strategy, corporate support, covert sponsorship, Gail Bower, hidden sponsorship, marketing, marketing strategy, Northern Trust Bank, sponsorship, sponsorship strategy, stealth spending, TARP, Terry's El Mariachi Supermarkets |
Guest post by: Gail S. Bower | Read her blog Earlier this year Northern Trust Bank took a public drubbing for proceeding with the second year of its five-year commitment to PGA Golf because it received TARP funds. According to a statement by the bank’s CEO, no public dollars funded the sponsorship, and the fiscally [...]
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