It’s been said that most blogs have an audience of one. So I could just be talking to myself here (it would not be the first time).
But the best blogs prompt conversation. They get people talking in the office, at home and in the comment box.
The comment box is often one of the liveliest parts of a blog, especially when a post strikes an emotional chord or provokes controversy.
Here in my city of Philadelphia for instance, when a sports blogger writes about Eagles quarterback Donovan McNabb, or the team’s coach Andy Reid, well, let’s just say the comments can come in hard and fast. And boy can they be colorful.
Comments enable a blog to present additional and/or different perspectives on a given topic and that makes the content all the richer. Which means you, dear reader, are a vital component of The Communications Strategist. Sure, I can write an interesting post but your comments can make it even more engaging. Which is to say, I want them.
So please feel free to add your two cents about a post. Send a hosanna or toss a virtual tomato. Either way, express yourself.
- Deni Kasrel
What to YOU think of this post? Comments welcome.
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Welcome to the Communications Strategist: A new source of ideas for creating communications strategies and tactics that can help you get the results you want, and maybe even more. The scope will include the traditional (such as print, which does still exist, at least for the moment, and the 4P’s of the marketing mix), current online practice (web design, usability, content strategy, social media, etc.) and emerging trends (web 3.0, web 4.0 and whatever else comes up).
FYI, part of the impetus behind this blog is my current status of being, ahem, between jobs. Now, with extra time on my hands, I have been doing more reading than usual, to include poring through many articles, books, web sites and blogs relating to trends and practices in marketing and communications. I’ve also been networking a heck of a lot, and that often includes attending meetings for local groups that have something to do with communications, especially social media, as well as assorted other web-centric topics. I am constantly learning new things that I’d like to share, hence this blog.
Of course, as anyone who knows me well would expect, I did some research about blogging prior to making this first post. I figured it would be good to get a grip on the basics, and as it turns out, that’s all you need to know to get rolling in the blogosphere.
My main reference thus far has been the Huffington Post Complete Guide to Blogging. I recommend this book to other budding bloggers because it’s a pretty breezy read and it does a decent job of covering what goes into creating, maintaining and promoting a blog. So you know, the HuffPost guide doesn’t really delve into nitty gritty how-to nuts and bolts details (refer to titles in the “For Dummies” series for that kind of thing). Still the tone of the text conveys genuine enthusiasm and passion for blogging as do many sidebar comments by successful bloggers. I got a real sense of the satisfactions and benefits that can be derived from writing a blog. Also, one of the big things with having a blog is to be personable and write in your own voice. Easy to say but what does that mean? By including numerous sample blog posts The Huffington Post Complete Guide To Blogging shows, not simply tells, how that may be accomplished. I am still learning the blog-speak part. It’s a work in progress here.
- Deni Kasrel
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