Archive for September, 2011

Social Media Analytics: Interview With Author And Analyst Marshall Sponder

Posted on September 25, 2011. Filed under: Business Strategy | Tags: analysis, analytics, book, business intelligence, Marshall Sponder, measurement, metrics, platforms, research, roi, Social Media, tools |

Do you want to know the business value all of the effort you put into social media? Is it important for you to figure out how facebooking, tweeting, youtubing, blogging and other social activities affect your bottom line? To figure this out you must go deeper than just looking at what’s happening on your own [...]