Archive for July, 2011

Is Social Media Overrated?

Posted on July 10, 2011. Filed under: Social Media | Tags: best practice, engagement, hyperbole, poll, Social Media, Social Networks, strategy |

Participants at Fast Company’s recent Innovation Uncensored conference were asked “What’s the most overrated trend in business today?” Guess what tops the list. It’s social media. These very same folks were also asked “What is the most underrated trend in business today?” Now take a stab at what tops that list. It’s social media. If [...]