Archive for November, 2009
Posted on November 29, 2009. Filed under: Web User Experience | Tags: enhancing user experience, good web design, good website design, guidelines, intuitive design, low cost, no cost, optimum user experience, test, testing, usability, usability best practice, usability test, user experience, ux, Web Design, web usability |
Usability is a simple word that’s tough to pin down. If you define it as “capable of being used” the implication is, you can either use something, or not. Pretty cut and dry. Ah, but there’s more to it. A car, for instance, can operate perfectly fine; or it can start and stall and start [...]
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Posted on November 23, 2009. Filed under: Web User Experience | Tags: best practice, design, design problems, form over function, good web design, good website design, hidden hierarchy, user experience, user interface design, user interface engineering, ux, web design problem, web hierarchy, web site, web usability, website, website architecture |
Have you ever linked to a web site only to leave right away because it was cluttered and confusing? It happens all the time. Why struggle through a disorganized mess when it’s easy to hop off and head to another destination that offers the same services? Just like in real life, clutter on the web [...]
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Posted on November 19, 2009. Filed under: Marketing and Public Relations, Social Media | Tags: consumer interaction with brands, consumer response, Facebook, false knowledge, fan pages, Feed: Digital Brand Experience, How Teenagers Comsume Media, impact of social media, market intelligence, market research, Morgan Stanley, Performics, Razorfish, ROI Research, Social Media, Social Networks, teens do tweet, teens don't tweet, The Impact of Social Media, Twitter |
A marketing manager told me his company doesn’t promote its brand on Facebook because, “That’s for personal stuff. People don’t want to be sold to there.” Oh really? Then how is it Coca-Cola, Target, Pizza Hut, Sears, Whole Foods, Microsoft, Best Buy, Starbucks, Procter & Gamble, Red Bull and a gaggle of other companies are [...]
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Posted on November 13, 2009. Filed under: Social Media | Tags: business network, European social network, global networking, LinkedIn, professional network, Social Media, social network, Urs Gattiker, worldwide networking, Xing, ZoomInfo |
If you want to expand your network and gain global contacts, here’s a tip: join Xing. Like LinkedIn and ZoomInfo, it’s a social network for business professionals. The European LinkedIn According to the corporate overview on its investor relations page (it’s a publicly traded company), Xing has in excess of 8.3 million members and the [...]
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Posted on November 11, 2009. Filed under: Commentary, Social Media | Tags: antisocial behavior, behavior, communication, communications, disconnection, diversity, Facebook, human interaction, Internet, isolation, MySpace, networks, online communication, online communications, Pew Internet and American Life Project, relationships, social influence, Social isolation and New Technology, Social Media, social media issues, social networking, Social Networks, social statistics, social trends, technology and social interaction, Twittter |
Recently, while at a networking event, talk turned to whether social media and other means of online messaging actually makes us antisocial. That is, if we are so busy Tweeting, Facebooking, text messaging, and otherwise communicating through technology, are we then less eager to converse in person? Does our ability to instantly send photos and [...]
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Posted on November 7, 2009. Filed under: Books, Business Strategy, Communications Strategy | Tags: advertising, book review, brand, brand assets, branding, business, business book, buzz, communications, Communications Strategy, consumer marketing, digital marketing, Internet, marketing, mass media, media format, Mitch Joel, monetize new media, new business channel, new market dynamics, new media, online word of mouth, opportunity, podcamp, podcast, Six Pixels of Separation, Social Media, social network, Social Networks, Strategic Communications, traditional media, Twist Image, Twitter, YouTube |
In Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone. Mitch Joel recounts the tale of how in the 1500s the Spanish explorer Hernando Cortez captained 11 ships carrying more than 500 soldiers to Mexico on a mission to conquer the Aztecs. Many fell ill along the way and others were intimidated [...]
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Posted on November 3, 2009. Filed under: Blogs/Blogging | Tags: Better Blog Month, blog, blog post freqency, blog posting schedule, blog strategy, blogging, Cathy Larkin, content strategy, improve your blog, Search Engine Optimization, search engine ranking, SEO, Social Media |
Did you know this November is Better Blog Month? Yes, it was decreed so by Cathy Larkin, a public relations/social media consultant, who has designed a month-long program for improving the content of your blog. A well thought-out program Larkin says one of the reasons she devised this scheme is because she wants to improve [...]
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Does Online Communication Lead To Offline Isolation?
Posted on November 11, 2009. Filed under: Commentary, Social Media | Tags: antisocial behavior, behavior, communication, communications, disconnection, diversity, Facebook, human interaction, Internet, isolation, MySpace, networks, online communication, online communications, Pew Internet and American Life Project, relationships, social influence, Social isolation and New Technology, Social Media, social media issues, social networking, Social Networks, social statistics, social trends, technology and social interaction, Twittter |
Recently, while at a networking event, talk turned to whether social media and other means of online messaging actually makes us antisocial. That is, if we are so busy Tweeting, Facebooking, text messaging, and otherwise communicating through technology, are we then less eager to converse in person? Does our ability to instantly send photos and [...]
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