Archive for September, 2009
Trend Watch: What is Lifestreaming?
Posted on September 29, 2009. Filed under: Social Media, Trends | Tags: aggregator site, blogging, blogs, digital life, emerging technology, Facebook, FriendFeed, Lifestrea.ms, lifestreaming, microblogging, online convergence, posterous, Profilactic, sharing, Social Media, social media trends, Trends, tumblr, Twitter |
There’s talk about how blogs are soon to be deceased in lieu of lifestreaming. The Doomsdayers believe the blog scene might as well be hooked up to a respirator: With notable exceptions given to big-shot bloggers and major blog sites that are already heavily entrenched in their respective market niches. I don’t buy it. I [...]
Read Full Post | Make a Comment ( 1 so far )Will You Please Retweet This Great New Blog Post.
Posted on September 24, 2009. Filed under: Communications Strategy, Twitter | Tags: best practices Twitter, contagious idea, Dan Zarrella, etiquette, Fast Company, how to get retweeted, innovation, most retweeted words, report, retweet, RT, science, Social Media, social media strategy, Social Networks, the science of retweets, Twitter, Twitter Power, viral idea, virtual, why people retweet, word of mouth marketing |
Have you noticed that more people are including “please retweet” in Twitter messages? This is interesting because in certain circles it’s considered bad Twetiquette (boorish) to request a retweet. Joel Comm in his bestselling book Twitter Power: How to Dominate Your Market One Tweet at a Time writes: “While you can ask specifically for retweets [...]
Read Full Post | Make a Comment ( 3 so far )Book Review: The New Community Rules, Marketing On The Social Web
Posted on September 18, 2009. Filed under: Best practices, Books, Social Media | Tags: book about social media, delicious.com, digg, Facebook, LinkedIn, Mahalo, Mashable, mixx, MySpace, reddit, Social Media, social media guidebook, Social Networks, sphinn, StumbleUpon, Tamar Weinberg, The New Community Rules: Marketing On The Social Web, Tip'd, Twitter, Web 2.0, web 2.0 books |
There’s debate about whether anyone can be deemed a social media expert because the field is relatively new, and continues to evolve so rapidly, that it’s too soon for anyone to claim that label. Well, if you go by what’s currently happening in the social media sphere, Tamar Weinberg is an expert. Steeped in social [...]
Read Full Post | Make a Comment ( None so far )How To (Legally) Spy On Your Competition And Get Away With It
Posted on September 13, 2009. Filed under: Business Strategy | Tags: blog search engine, Bloglines, competition, competitive edge, competitive intelligence, corporate espionage, corporate intelligence, cyber sleuthing, CyberAlert, eWatch, Google alerts, Google Blog Search, monitoring, PR Newswire, Radian6, RSS, socialmention.com, Technorati, The Search Monitor, track the competition, Trackur |
In business, you want to stay ahead of the competition. One of the best ways to do that is to know what the competition is up to in the first place. You need to be aware of what innovations they’ve got in the pipeline. What big deals are in the works? Are there any weaknesses [...]
Read Full Post | Make a Comment ( 6 so far )Wonder Gals of Web 2.0
Posted on September 10, 2009. Filed under: Marketing and Public Relations, Outstanding Communicators, Web 2.0 | Tags: Altimeter Group, Arianna Huffington, blogger stories, blogging, blogs, Charlene Li, Conversation Agent, cyberbranding, Deirdre Breakenridge, Diva Marketing, Diva Marketing Talks, Groundswell, Mashable, Outstanding Communicators, PFS Marketwyse, PR 2.0, public relations, reinventing PR, Tamar Weinberg, The Huffington Post, Toby Bloomberg, Valeria Maltoni, web 2.0 books |
A Twitter pal recently turned me on to an article titled Wonder Guys of Marketing 2.0. The post highlighted five “marvelous people” who are responsible for popular blogs and big ideas. The five guys are: Seth Godin, Guy Kawasaki, Chris Hughes, Brian Clark and Michael Arrington. All stand out in the world of Web 2.0. [...]
Read Full Post | Make a Comment ( 8 so far )What’s Wrong With Being Real?
Posted on September 8, 2009. Filed under: Commentary, Trends | Tags: augmented reality, crowdsourcing, data mining, electronics, email, futuristic, gmail, innovation, invasion of privacy, Latent Semantic Indexing, next generation, privacy, quid pro quo, real-time web, search engine tracking, technology, virtual reality |
Last week I posted a piece about trends that are getting lots of attention. Which, in case you missed it, are real-time web, crowdsourcing and latent semantic indexing. Another trend I thought about including is augmented reality. A greater reality If you break it down linguistically, there’s “augmented,” which according to the American Heritage Dictionary [...]
Read Full Post | Make a Comment ( 3 so far )Three Fast Growing Trends You Need To Pay Attention To
Posted on September 2, 2009. Filed under: Search Engine Optimization, Social Media, Trends | Tags: asynchronous web, Bing, business trend, crowdsourcing, cutting-edge, fansourcing, innovation, Latent Semantic Indexing, LSI, mass collaboration, open innovation, organic search, real-time search, real-time web, Search Engine Optimization, search engine ranking, SEO, Twitter, web trend, wikinomics |
I enjoy listening to people postulate what will be the next big thing. These conversations make me feel like I’m in that scene from The Graduate where Mr. McGuire tells Benjamin Braddock he has just one word to say to him: “plastics.” So what’s the word of today that’s got a great future? Social media [...]
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PR Outcome Measures Need A Reality Check
Posted on September 22, 2009. Filed under: Commentary, Marketing and Public Relations | Tags: brand loyalty, business case for public relations, buzz, consumer exposure, consumer opinion, corporate financial performance, employee satisfaction, legislative action, measurement, metrics, online conversation, online metrics, PR, PRSA, public relations, public relations influence, Public Relations Society of America, research, return on investment, Social Media, stock price, surveys, voter behavior |
The public relations industry has long dealt with the nettlesome fact that much of what PR accomplishes — such as generating buzz and creating affinity toward a brand — is difficult if not impossible to measure. Meanwhile corporate executives are hot for hard numbers that determine how PR helps specific organizational and project goals. It’s [...]
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