Archive for August, 2009
Posted on August 30, 2009. Filed under: Communications Strategy, Marketing and Public Relations | Tags: branding, communications, Communications Strategy, corporate support, covert sponsorship, Gail Bower, hidden sponsorship, marketing, marketing strategy, Northern Trust Bank, sponsorship, sponsorship strategy, stealth spending, TARP, Terry's El Mariachi Supermarkets |
Guest post by: Gail S. Bower | Read her blog Earlier this year Northern Trust Bank took a public drubbing for proceeding with the second year of its five-year commitment to PGA Golf because it received TARP funds. According to a statement by the bank’s CEO, no public dollars funded the sponsorship, and the fiscally [...]
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Posted on August 26, 2009. Filed under: Social Media, Best practices, Blogs/Blogging | Tags: blog comments, blog content, blogging, conflict of interest, corporate social media policy, employee policy, Facebook, fear of social media, guidelines, MySpace, online identity, Social Media, social media risk, social media training, Twitter, YouTube |
Nearly every day there’s another research report raving about how corporations are getting into social media. One study — Social Media: Embracing the Opportunities, Averting the Risk — dares to be different. Yes, it includes those juicy numbers that gets everyone all exercised about the speed at which social media acceptance is accelerating. But then [...]
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Posted on August 24, 2009. Filed under: Communications Strategy, Marketing and Public Relations | Tags: communications tactic, eMarketer, marketing, marketing gimmick, Mashable, packaging, Pear Analytics, PR, PR stunt, public relations, public relations tactics, Strategic Communications, Twitter |
Last week I wrote a post about a study which came to the astonishing conclusion that 40% of the content on Twitter is “pointless babble.” The report was also picked up by numerous media outlets including Mashable, BBC, and eMarketer. Tell Me Something I Don’t Already Know The survey was conducted by Pear Analytics. Their [...]
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Posted on August 21, 2009. Filed under: Commentary | Tags: business letter, communications, Communications Strategy, email vs. letter, letter, professional advantage, professional letter, writing a letter, writing letters in an email world |
Today I did something that I’ve not done in a while. I composed a letter, signed it with a pen and put it in a mailbox. As is the norm anymore my main mode of correspondence is the digital kind. It’s easier to dash off an email and hit send. I wrote the letter because [...]
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Posted on August 19, 2009. Filed under: Communications Strategy, Social Media, Twitter | Tags: Communications Strategy, Facebook, make money with Twitter, online marketing, Pear Analytics, Social Media, Social Networks, Twitter, Twitter 101 |
A new study claims that 40 percent of all content on Twitter is “pointless babble.” This of course instigated much babbling amongst Twitter users. Separating the good tweets from the chaff Conducted by Pear Analytics, and based on a two-week watch of the public timeline, the report includes a variety of statistics about Twitter. The [...]
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Posted on August 17, 2009. Filed under: Communications Strategy, Marketing and Public Relations, Social Media | Tags: Communications Strategy, marketing, PR, public relations strategy, Social Media |
According to the American Heritage Dictionary the word friend is defined as “a person whom one knows, likes, and trusts.” Time was, a friend was also someone you’d actually met. You may have first encountered this individual though school, work or a club/association, but the main thing was you had face-to-face experiences together. Moreover, friendships [...]
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Posted on August 14, 2009. Filed under: Commentary, Marketing and Public Relations | Tags: Communications Strategy, marketing, newspaper, PR, public relations, public relations strategy, Social Media, traditional media |
Social media is definitely an “It” topic these days. Rightly so. When Grandma is friending you on Facebook and international events are being relayed to the world via Twitter, it’s clear the reach and impact of social media is getting deeper by the day. Social media service providers are growing fast in number, as are [...]
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Posted on August 9, 2009. Filed under: Social Media, Twitter | Tags: cyber crime, DDOS, distributed denial of service, Facebook, hacker, LiveJournal, Social Media, social media hacking, Twitter |
Let’s hope everyone has recovered from the recent worldwide calamity that caused millions of people to experience a variety of disturbing symptoms such as twitching fingers, bulging eyes and fits of anxiety. All of which occurred as a result of last Thursday’s cyber attack that caused disruptions to a number of online services such as [...]
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Posted on August 7, 2009. Filed under: Marketing and Public Relations | Tags: Communications Strategy, deceptive advertising, environmental marketing, green marketing, greenwashing, marketing strategy, marketing tactic, public relations |
On a recent episode of his satiric TV show Stephen Colbert stated that be believed in climate change, “So I can market the new Colbert Report Green. It’s just like the regular Colbert Report, except that we reduce emissions by jumping on the bandwagon.” Ha, ha. And right on point. Green is red hot as [...]
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How To Create A Winning Corporate Social Media Policy
Posted on August 26, 2009. Filed under: Social Media, Best practices, Blogs/Blogging | Tags: blog comments, blog content, blogging, conflict of interest, corporate social media policy, employee policy, Facebook, fear of social media, guidelines, MySpace, online identity, Social Media, social media risk, social media training, Twitter, YouTube |
Nearly every day there’s another research report raving about how corporations are getting into social media. One study — Social Media: Embracing the Opportunities, Averting the Risk — dares to be different. Yes, it includes those juicy numbers that gets everyone all exercised about the speed at which social media acceptance is accelerating. But then [...]
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